Hands down, New York Bride & Groom offers the best dress selection for brides and bridesmaids. We exist to make your bridal vision come to life and we have the best designers and pricing to transform these dreams into reality. Brides and bridesmaids have superior selection in more than 15,000 square feet of modern luxury when they shop at NYB&G.

Sweet and sassy

Every bride wants her trip down the aisle to cause happy gasps of delight and elicit smiles and tears of joy due to the breathtaking beauty. We aim to please. New York Bride & Groom has the ultimate dress selection to help you look and feel your most fabulous on this enchanting day. Check out our full range of sweet and sassy gowns if you want to take a break from the traditional while still being as captivating as ever. Shorter gowns, tea length and funky necklines are all part of this category. Insert a memorable splash of sassiness into your gown if it suits your personality and your theme.

Bohemian rhapsody

If flowing romance is what you have envisioned, we have a myriad of gorgeous gowns fitting this description. Enjoy gliding down the aisle in feminine perfection. Soft, flowing material options are ideal for the forest, beach or wildflower bride. These options look divine for those planning a green wedding or having a traditional ceremony with a natural theme.


Will your bridesmaids be glowing in sun-kissed shades or dazzling jewel tone dresses? Whatever your wedding theme and style dictates, New York Bride & Groom has decadent fabric samples on hand for you to see, touch and feel. We can order everything within the same color family to help you achieve that personalized, unique beauty or offer a selection of different dress styles in the same shade. Your preferences will be delivered on time and on budget at NYB&G!

Don’t forget to try on some of our exquisite colored bridal gowns as well. You don’t have to let your bridesmaids have all the fun in the color department. Many brides are opting to break away from the ivory tradition and embrace pastels or boldness themselves. Only you know what you love and our dedicated staff will help you find the perfect gown.

Tantalizing traditional

While offering our ladies the latest and greatest is a huge part of our business, we also cater to traditional brides seeking something more demure. If you prefer modesty and are hoping to channel your inner Princess Kate, we’ve got you covered…literally. Sleeve options that are sheer or bespoke delicate lace provide numerous options. We stock a variety of wedding dresses with full sleeves, cap sleeves and anything else you can imagine. Our expert alterations department can often add, remove or adjust sleeves and straps so that your personal vision is obtained.

No need for an appointment

We look forward to seeing you and your entire wedding party soon. Our no-appointment policy makes shopping at NYB&G easy, fun and relaxed. Just the way shopping should be. Be sure to check out our separate tuxedo rental department while you’re here taking care of your bridesmaids’ dresses at the same time. We also offer a stunning array of accessories to help you put the finishing touches on your day. Our friendly and knowledgeable staff of bridal consultants looks forward to assisting you soon.